Ault and Wiborg CO. Advertisement
TEACHERS
This advertisement for the Ault & Wiborg Company was created by Louis Rhead and printed in 1896. It reads “William Caxton made his own ink, but you can have yours made by the Ault & Wiborg Co.”. The Ault & Wiborg Company Was established in Cincinnati, Ohio in 1878 by Levi Addison Ault and Frank Bestow Wiborg, a Cleveland native. Levi Addison Ault was known as the “Father of Cincinnati Parks” and donated 204 acres of land to the city to create what is now known as Ault Park. For additional information on the Ault & Wiborg Co. visit: http://www.colorantshistory.org/AultWiborg.html – http://abandonedonline.net/locations/industry/ault-and-wiborg-company/
This advertisement for the Ault & Wiborg Company was created by Louis Rhead and printed in 1896. It reads “William Caxton made his own ink, but you can have yours made by the Ault & Wiborg Co.”. The Ault & Wiborg Company Was established in Cincinnati, Ohio in 1878 by Levi Addison Ault and Frank Bestow Wiborg, a Cleveland native. Levi Addison Ault was known as the “Father of Cincinnati Parks” and donated 204 acres of land to the city to create what is now known as Ault Park. For additional information on the Ault & Wiborg Co. visit: http://www.colorantshistory.org/AultWiborg.html – http://abandonedonline.net/locations/industry/ault-and-wiborg-company/
Courtesy of the Library of Congress, LC-USZ62-105018
The Ault & Wiborg Co. was a manufacturer of printing inks and dry color dyes and pigments. They are known for two innovations, the use of coal-tar dyes to produce brightly colored inks and the development of lithography. Lithography is a method of printing from a flat surface, such as a smooth stone or a metal plate that has been prepared with grease so that the ink will only stick to the design you want to print.
Student Questions:
- Who was William Caxton? Conduct research to find out.
- Why was it important to have a company making ink during this time period?
- What does the clothing worn by the men tell you about the time period?
- Why was printing so important to this time period?